Overview

The Public Relations and Media Unit is considered one of the important administrative units in any administrative system or official institution, due to its connection with all internal and external departments. It is the university’s window to society, serving as a link between the university and its internal audience of staff and students, and as a tool to establish strong and distinguished relationships between the university administration and the external public, including institutions and various segments of society. The importance of this unit stems from its aim to create a positive impression, enhance the university’s reputation, and promote a good mental image through the functions and tasks assigned to it, highlighting the university’s civilized image, its staff, achievements, and future projects to all interacting entities, gaining their trust and respect. It also documents relationships among administrative units and academic departments within the university, fosters internal communication, and supervises the organization of conferences, seminars, scientific forums, and events.

Unit Vision

Activating media communication between the university and the external community, defining the university’s cultural and research mission, raising societal awareness, and keeping pace with the university’s achievements and the flow of knowledge.

Unit Mission

The Public Relations and Media Unit seeks to be the administration’s window to society, connecting the unit with its internal audience on one hand, and with various public and private sectors on the other. It aims to establish a positive impression of the administration and its noble mission, creating mental images aligned with the unit’s scientific and educational goals and status.

Unit Objectives

  • Projecting a positive image that aligns with the university’s standing among other universities.

  • Providing approved media and news materials of the university for confirmation and dissemination.

  • Publishing university news in a professional media format.

  • Monitoring all media coverage related to the university.

  • Designing visual content to meet the needs of administrative units and academic departments within the university.

  • Leading conferences and seminars by organizing and preparing media publications, advertising campaigns, and professional promotional systems to ensure the success of all events.

  • Supplying the university with a quarterly report on relations with partner academic institutions.

Unit Values

  • Honesty: Performing work with dedication and adhering to professional ethics.

  • Justice: Striving to achieve equality of opportunity and fairness in dealings.

  • Quality: Applying the highest quality standards in all unit activities and services.

  • Teamwork: Establishing a culture of working as one team.

  • Belonging: Promoting a culture of belonging and pride in the identity of knowledge.

Tasks and Responsibilities

Tasks and Responsibilities:

  1. Supervise the management of the unit’s affairs, activities, and staff, and establish operational procedures to ensure smooth workflow.

  2. Highlight the university’s civilized image and its role in serving local, regional, and international communities.

  3. Organize communication with local academic institutions and document relations with them.

  4. Monitor daily news issued by various media about the university and other universities.

  5. Participate in updating the university’s website and provide timely news content.

  6. Document relationships with external parties and local community institutions.

  7. Perform any other tasks assigned by the university presidency or the IT Center management.

Media Officer

Tasks and Responsibilities:

  1. Monitor and cover various university activities and events.

  2. Prepare reports and press interviews organized or supervised by the university.

  3. Edit news received from various university colleges and units.

  4. Provide news about university activities to news agencies, daily newspapers, and websites.

  5. Track news about the university published in newspapers and websites.

  6. Follow up on news about the university from all news agencies.

  7. Perform any other tasks assigned by the university presidency or the IT Center management.

Translator

Tasks and Responsibilities:

  1. Translate official books and publications issued or received by the university from Arabic to English and vice versa, including content on the university website.

  2. Summarize university documents and reports written in foreign languages and translate them into Arabic.

  3. Interpret conversations between university officials and their guests when needed.

  4. Perform any other tasks assigned by the university presidency or the IT Center management.

Public Relations Officer

Tasks and Responsibilities:

  1. Participate in preparing and implementing university activity programs and events.

  2. Assist in gathering media-related information about the university.

  3. Broadcast news about university activities to news agencies, daily newspapers, and websites.

  4. Participate in preparing activities and events organized by the university.

  5. Perform any other tasks assigned by their supervisor, the university presidency, or the IT Center management.

Unit Offices

Public Relations Office

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International Relations Office

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Media Office

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Translation Office

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Virtual Event Platform

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Team Members

Name Position Tasks
Ms. Sara Al-Faghi General Director Developing and executing media and marketing plans, overseeing public and institutional relations, representing the university in events and conferences.
Mr. Mazen Al-Mutayeb Digital Media Officer Managing social media platforms and the university website, preparing and publishing media content, monitoring interaction and responding to inquiries via digital channels.
Ms. Reem Al-Hajj Events Coordinator Organizing events, conferences, promotional activities, coordinating with external parties, preparing schedules of events and programs.
Mr. Hossam Al-Ali Media and Visual Production Designer Designing and producing media and visual materials, producing promotional videos, preserving the university’s visual identity.
Ms. Noora Al-Eid Writer and Content Editor Writing press releases and articles, editing official newsletters and digital content.
Mr. Rami Dawish Institutional Relations Officer Building and developing relationships with media, partner institutions, and media outlets, monitoring requirements, preparing reports on public relations.

Communication with the Unit

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